Europe's fourth largest carrier, Turkish Airlines has been moving very aggressively forward to emerge as an airline industry leader. Turkish Airlines has destination all over the world in places like Asia, Europe, North America, South America and is going to various locations in Africa. This company is approaching 80 years of flying business. This company has seen the good with the bad. However, the thing that stands out the most, especially for an airline, is that not only are they still around, but they are an extremely strong company.
No one can say that Turkish Airlines does not see the value of promotions and brand recognition. As a matter of fact, they are very good at selecting whom they get and the markets that are impacted. For example, the market of American basketball and the airline's contract with Kobe Bryant, an all star American basketball player. In February 2011, Kobe Bryant did a humorous commercial for Turkish Airlines. Most recently, Caroline Wozniacki has also become a member of this list. She will help in selling the airlines' Business Class service to the tennis fans in Europe. Manchester United, the English soccer team, signed a contract with Turkish Airlines in October of 2010, after intense negotiations. Turkish Airlines and Manchester United will team up to create a high-tech TV ad that will show the new business class concept the airline has developed. This is an important project for both parties. The new series of ads will show some of the most well-known players enjoying all the perks of traveling business class with Turkish Airlines.
Members of the Miles & Smiles rewards programs and the Elite Plus incentives schemes will now benefit from having memberships melded into one account. Essentially, the Elite Plus members will enjoy greater convenience because their earned miles will be located in a single account.
Any miles earned will also apply to family members of account holders too. The miles can be earned from purchases made from the Miles & Smiles credit card and flights with partnered Star Alliance member airlines. Within the first decade of the millennium has seen Turkish Airlines experience a lot of growth and success. The company has done all of the correct marketing ploys with the right high profile celebrities. They are aggressively going into new markets and running with them huge global campaigns of brand recognition. But they are also seeing feedback from their efforts. They have been awarded many industry awards due to their service and marketing. We think that they are a good example of how civilian management and government can work together and get good results.
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